Characteristics of a data driven organization?

·      Has a self-service analytics culture.

·      Employees are empowered to explore data and insights.

·      Have access to self-service analytics tools, allowing them to uncover new opportunities in their own time

·      Has an open, trusting culture, more open and transparent

The company needs to trust that the data will be used properly for the benefit of all rather than abused or leaked to competitors.